FINAL
ASSIGNMENT SCIENTIFIC PAPER OF BUSINESS ENVIRONMENT
“START YOUR BUSINESS WITH GRAPHIC DESIGN”
Written
by
IRSA
ADELIA
16.11.0258
Group
H
BACHELOR
OF INFORMATION
(S1
INFORMATIKA)
2017/2018
PREFACE
Praise be to God who has
helped his servant finish this paper with great ease. Without God help, i am
may not be able to complete the paper. Thanks to lecturers and references who
have helped making up this scientific paper for final assignment business
environment of AMIKOM YOGYAKARTA UNIVERSITY. Also thanks to my friends, Annisa
and Fita, who have helped me and stay together to finish this college
scientific paper.
Due
to the limitations of my
knowledge and experience to making up paper in
english for first time, i believe there are still
many shortcomings in this paper, therefore i am welcome any suggestions and constructive criticism from
readers for the perfection of this paper in the future.
Yogyakarta
(Indonesia), February 21, 2017
Regards,
IRSA ADELIA
I.
ABSTRACT
Graphic design is a
form of visual communication using text and or images to convey information or
messages. Graphic design art include cognitive abilities and skills, including
typography, image processing and page layout. Graphic designers arrange the
display of letters and space composition to create a design that is effective
and communicative. Graphic design covers all areas that require verbal language
translation into visual design of the text and images on a variety of media
publications in order to convey messages to the communicant as effectively as
possible.
Graphic design is
applied in communication design and fine art. As with other types of
communication, graphic design can refer to the manufacturing process (design)
or the resulting product (design). Graphic design was originally applied to mediamedia
static, such as books, magazines, and brochures. In addition, in line with the
times, graphic design is also applied in electronic media - often referred to
as interactive design or multimedia design.
Digital era, the
current operator of design software capabilities is essential to learn and
apply the results. Without this capability, a graphic designer will have
difficulty in realizing ideas or imagination even harder to work with a graphic design firm for the
current era, digital. So this is one business opportunity to the world of
information technology.
II.
CONTENTS
WHAT IS GRAPHIC DESIGN?
Graphic
design, also known as communication design, is the art and practice of planning
and projecting ideas and experiences with visual and textual content. The form
of the communication can be physical or virtual, and may include images, words,
or graphic forms. The experience can take place in an instant or over a long
period of time. The work can happen at any scale, from the design of a single
postage stamp to a national postal signage system, or from a company’s digital
avatar to the sprawling and interlinked digital and physical content of an
international newspaper. It can also be for any purpose, whether commercial,
educational, cultural, or political. Within many publications, institutions, or
agencies, a junior designer will
typically rise to a senior
designer, then art director,
and then creative director.
In graphic design, there are have several levels or different job titles:
1). The junior
designer may be called a graphic
designer, UI/UX designer, visual designer, motion designer, digital designer,
web designer, animator, production artist, or graphic artist.
2). At the mid-level,
the title may be more specific: information
designer, interaction designer, product designer, environmental graphics
designer, information architect, package designer, exhibition designer,
experience designer, or content strategist.
3). At the executive
level, designers occupy positions such as owner/founder, executive creative director, head of design, or chief creative officer.
PRO AND CONS BEING A
GRAPHIC DESIGNER
Like
any other job, graphic design has its pros and cons. Many people can only see
the positives in working as someone who uses their creativity all day
long. However, there are also the pessimists who only see the cons of working
in a competitive field such as graphic
design.
Pro being a
graphic designer:
1). You get to work
with creative people
The graphic design
profession allows you to meet and work with like minded people who understand
the challenges of the work you do and can offer you advice and solutions when
you face an issue or you need some encouragement.
2). The software
packages you have to work with are constanly updated – you get to learn all the
time.
All the latest
software that is required for your day-to-day job is being updated on a regular
basis, so it’s very important that you keep your knowledge up to date too. You
might find it hard at the start, but once you learn the basics, you will see
that this is actually manageable and you would probably enjoy the improvements
and additions to the capabilities of the software packages you use to do your
job.
3). You get to share
your own work online.
Social media channels
and platforms such as Behance, Pinterest and Tumblr make it very easy for every
creative professional to make their work seen and found by many people. This
opens up an endless stream of opportunities and it can lead to making great
working and personal contacts in the industry.
4). You are able to
join cool graphic design communities
Whether you prefer to
be mainly online or your prefer offline communication, there are many graphic
design communities you can join as someone who works in the field. Locally and
globally, you can find plenty of networking opportunities and events where you
can meet like minded people.
If you want to join a new graphic design
community online, however, you have to make sure you are familiar with its
purpose. Some communities are created to help you with inspiring content, where
in others you are welcome to sell your skills and experience and showcase your
work. Be sure to check what the rules are, before you engage in conversations
online.
5). You get to work
from home and have the option to be flexible
Graphic designer is
one of those professions you can easily do from home and decide on their own
working hours. While most of your work will only require access to computer and
a good internet connection, flexibility should not be an issue for you.
6). You can help your
friends and family with graphic design projects.
The skills you acquire
as a graphic designer can be of great help when family or friends need someone
to help them tackle a graphic design project. You may find yourself helping
others with their design problems more often than you like, but you will also
get the pleasure of giving a helping hand to a relative or a close friend.
7). You can work on a
few projects at the same time.
While this could make
some people feel pressured, being a graphic designer usually means that you
will be expected to work on a few projects at the same time. This provides you
with great opportunity to learn new skills on the go and improve the speed of
your work.
Cons being a
graphic designer:
1). You don’t have
the final decision over your projects.
2). You usually have
to work for free to build your portfolio.
A lot of graphic
designers work for free when they are starting out to build up their portfolio.
There’s nothing wrong with it but it can be a bit disheartening doing great
work with little to no financial gain. Once you’ve built up your profile, the
fun part will be deciding what your rate will be.
3). Depending on the
demand for your work, you may have times where work is hard to come by.
Companies and
industries go through ups and downs, as do the demand for different design
services. This means that you have to be creative and flexible to be able to
balance your finances at the end of each month. Lack of cash flow usually
affects freelance graphic designers, so if you work as an in-house provider,
you should generally not worry about not receiving a pay check each month.
4). The competition
is though.
Graphic design is a
very competitive field. There is a lot of competition and you have to be
willing to learn and improve. Because of the ease of access to great
learning materials and resources, there are more and more graphic designers
entering the market. This makes your job a whole lot harder as there will be
more people vying for all the job opportunities. Graphic designers need to be
more creative and resourceful than ever to stay ahead.
5). You could be
typecat (stuck doing one thing) when you want to try your hand at a few other
things.
Get yourself involved
in as many different creative projects as you can or make sure you keep your
knowledge and skills updated in variety of graphic design jobs in your spare
time.
6). Annoying clients
with unrealistic deadlines.
The clients that
drive you crazy and make you consider quitting the profession for good.
Unfortunately, graphic designers, like any other freelancing professionals, will
undoubtedly meet such clients at least a few times a year. When it comes to
annoying clients with unrealistic expectations, you have to keep calm and carry
on… literally.
7). If you want to be
a freelance graphic designer, you have to also be your own accountant, businees
development consultant and time keeper.
Freelance graphic
design may sound a fun career opportunity, but it means that all the
responsibility to run your business will also fall on you. If you want to
succeed, be ready to learn how to issue invoices, submit tax forms and organise
business meetings and regular reporting sessions with your clients.
GUIDE TO STARTING OWN GRAPHIC
DESIGN BUSINESS
Theres some guide to
starting your own business graphic design:
1) Understand your situation
You starting your own
business, that mean you must ready 100% what are you decided now have many risk
in the future.
2). Identify your
motivation for starting a design business.
Are you starting your
own design business for the right reasons?
3). Inventory your skill set.
4). Define your design business.
What does your
business specialize in? Who are your dream clients and projects? What aura does
your business project?
5). Create a portfolio before starting your design
business.
In order to get those
ideal clients and projects you’ll need to start a successful design business,
you need a portfolio of your best work.
6). Set your pricing.
When you’re just starting out, it’s even more of a mystery, but the
basics of pricing are as follows:
• Determine how much profit you
need to survive (personally and professionally)
• Determine what your knowledge,
experience, and quality can command
• Determine what the market will
bear
7). Find the right clients (and projects).
When you’re
just starting your design business, sometimes the “right” clients are anyone
who’s willing to pay you. But as time wears on, you get more selective choose
your clients.
8). Establish your social media presence.
Social media helps
validate your business.With a digital marketing strategy (and maybe a bit of
luck), you may even find a social media outlet(s) bringing you business.
9). Learn the basics
of design contract.
Before the phone
starts ringing and you start negotiating your first projects, create a simple
contract. You’ll have plenty of time to add to it as experience identifies what
you’re missing, but the basic must-haves are:
• Contact information for both you and your
client
• Objective/scope of project
• Investment
• Payment terms
• Timeline
• Deliverables
• Signatures and dates for both you and your
client
10). Get to work!
As crazy as it
sounds, once you’ve started your design business, it’s not uncommon to be
afraid – or terrified – of those first projects or client calls.
III.
REFERENCES
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